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What Makes a Crypto Project Survive a Bear Market?

Bull markets can make almost any crypto project look successful, but prolonged downturns reveal whether a project has a sustainable business model. Projects still need to pay developers, maintain infrastructure and attract users when token prices are falling and investor attention disappears. A strong treasury, genuine product demand and an active developer community can help, but even these aren't guarantees of survival. Some projects may also need to change their strategy during difficult market conditions. Is surviving a bear market one of the best ways to judge whether a crypto project has built something sustainable?
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