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Founder Marketing Is Becoming Crypto Marketing

Crypto projects often depend heavily on founders to communicate their vision, explain product updates, interact with communities, and build credibility. In an industry where trust can determine whether users stay with a project, a visible and credible founder can sometimes be as important as traditional marketing. At the same time, putting too much attention on one individual can create personality-driven communities rather than product-driven ones. How important is founder visibility for the long-term growth of a crypto project?
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