Can Airdrops Still Build Long-Term Crypto Communities?

Airdrops have become a popular way for crypto projects to distribute tokens to users, reward early participation and generate attention around a new ecosystem. Instead of relying entirely on traditional marketing, projects can give users an incentive to interact with their products. But airdrops can also attract people who are only interested in selling the tokens immediately, creating a challenge for projects trying to build genuine communities. Some projects are therefore experimenting with eligibility criteria based on actual usage rather than simply rewarding wallet addresses. Are airdrops still an effective way to build long-term communities, or have users become too focused on short-term rewards?