A Crypto Project’s Real Test Begins After Its Launch
A successful launch can generate attention, trading activity and a rush of new users. Keeping those users is much harder. Projects must continue improving their products, communicating clearly and giving people a genuine reason to return after the initial excitement fades. A large community or a trending token does not necessarily mean that a project has created lasting value. In my view, crypto should spend less time celebrating launch-day numbers and more time showing whether people still find a product useful six months later. Should long-term user retention matter more than launch hype when judging a crypto project?
