The book-style design and larger screen were the biggest attractions for me. That was enough to convince me to make the switch.
Camera was the main factor for me. The Galaxy Z Fold8 already had a good camera, but I wanted to try the newer setup and see what difference it made, and the camera difference is actually a thing.
Honestly, FOMO was real when the Galaxy Z Fold8 Ultra launched. I was curious about the new model and ended up upgrading.
Just an upgrade with the curiosity of trying something new.