The Airdrop Economy
Airdrops have become one of crypto’s most popular ways to attract users, rewarding people with tokens for using protocols, providing liquidity, or participating in ecosystems. While they can quickly build awareness and user numbers, many participants join only to claim rewards and disappear afterwards. Some projects are now experimenting with longer-term incentives to create more meaningful participation. Are airdrops still an effective way to build lasting communities, or have they become too focused on short-term user growth?
