Xolo, on the other hand has started promoting its unannounced Hive UI with a dedicated page that come with taglines such as "And right now there's something different brewing at Xolo. Stay curious," "Soon you will too. The revolution has begun," and "A revolution is in the works. Stay tuned."

Other quotes from the Hive teaser page, read, "Imagine if you had the power to change your phone the way you want to. Like play dough. The music player is yours. The contact book is yours. The themes are yours. Imagine what it would be like to create things based on your ideas. Wouldn't that be wonderful?... So the next probable question itself is what exactly is Hive? We would say, imagine a forge. You are the knights who would want blades made of Valerian steel. We the forgers make that possible because the steel we create is malleable to your likes and dislikes. Hive is that forge. It's a platform where we follow democracy in creation... The Hive pits the thinkers and the doers together under one huge umbrella so that the result is beneficial for both."

All this seems to indicate a UI that is very customisable, and that partially ties-in with the fact that Xolo is also said to be working with a designer community to create themes for its new UI and might also announce a new store for its smartphone consumers where all the exclusive content will be available for download.

Earlier on Monday, Xolo's first Windows Phone 8.1-based smartphone, the Win Q900s went up for pre-order at Rs. 9,999.

Last week, the company launched a new Android 4.4 KitKat-based smartphone in India, the Q1011 at Rs. 9,999.