I am seeing that portrait videos are improving in Samsung smartphones. While difficult lighting conditions affected the quality, the upgrades are improving the portrait videos. Someone I know has the Galaxy S26 Ultra and it was interesting to see that edge detection and transitions have been improved a lot. Probably not a marketing gimmick at all, but a worthy upgrade.
I think Samsung phones are already setting benchmarks with its flagships. Its Ultra model already got attention with advanced AI features and display technology. Now the Samsung Galaxy S26 Plus is gaining momentum with a much larger screen and battery capacity. There is no extra ultra bulk added this time. Truly, Samsung is quietly taking an edge with this lineup.