The Galaxy S26 Ultra starts at Rs. 1,39,999 in India and climbs to Rs. 1,89,999 for the highest variant, a price point that demands justification. Samsung is leaning hard on AI features and hardware upgrades to make that case, and there's genuinely interesting stuff here: a built-in Privacy Display, the multi-agent Galaxy AI setup, a serious camera system, and a new APV video codec for sharper footage. On paper, it's a strong package. But Indian buyers are pragmatic. With bank offers, exchange deals, and upgrade cycles stretching past two years, the real test isn't what the spec sheet says, it's whether any of this changes how you actually use your phone day to day. Increasingly, the Ultra feels like it's chasing a specific kind of user: the creator, the power user, the tech enthusiast. For everyone else paying flagship money, the calculus is getting harder to square.
