With their new ‘Made for India’ smartphone – the Le 1s Eco whose launch event I attended – LeEco is not only taking competitors head on in the smartphone industry, but seems to be in the process of transforming the way users experience entertainment with their LeEco Membership Program.

LeEco Membership comprises 4 entertainment services – Video on Demand through the Levidi app, Live Channels on LIVE built‐in app, Music powered by Hungama Music and Live Concerts via LeMusic initiative – and is available for a price of Rs. 490 per month or an annual subscription of Rs. 4900.

Levidi is LeEco’s own video aggregator application that offers a choice of more than 2000 blockbuster films from the ErosNow stable in 10 languages – English, Hindi, Marathi, Gujarati, Punjabi, Bengali, Tamil,
Telugu, Kannada and Malayalam.

With LIVE, users get access to more than 100 television channels through a partnership with YuppTV. With the likes of Sony, Colors, Aaj Tak, Times Now, 9XM, Nickelodeon and more available, whatever your daily television fix is, LIVE delivers it.

The tie‐up with Hungama Music gives subscribers access to a catalogue of more than 3.5 million songs. What’s more, the music experience is completely ad‐free and streams high‐definition music at 320 kbps in 25 Indian and 6 international languages.

Members will also be able to watch more than 50 international rock, jazz, pop and classical live concerts, real‐time, from the comfort of their phones.

Besides VIP access to all Supertainment services, LeEco is also offering an unprecedented 5TB of LeEco Drive cloud storage along with Rs. 3,000 worth of coupons for their accessories.

In comparison, Xiaomi’s Redmi Note 3, the only other phone in the Indian market to offer a well‐advertised content bundle, was announced with a two‐month subscription to the Hungama film and music library. The LeEco Membership Program offers a one‐year subscription straight off the bat.

On the device front, the Le 1s Eco comes with 3GB RAM and 32GB ROM and is priced at Rs. 9,999 for the company’s first sale on Flipkart on May 12. A version of the Redmi Note 3 is available in the market at the same price, but comes with 2GB RAM and 16GB ROM. Meanwhile, the top spec version of
the Redmi Note 3 will burn a Rs. 11,999‐sized hole in your pocket – a Rs. 2,000‐sized larger hole than the Le 1s Eco!

I did a bit of research on the internet and made a more detailed comparison chart of the LeEco Le 1s Eco against its competition in the market.