While I have been pretty happy with the conventional security that a 4-digit pin code offers (some phones use lock patterns), there have been times where I lost a good opportunity to make a killing on the commodities market because I was unable to access my accounts fast enough due to the security lock and pin code. I recently read that a person unlocks his devices 110 times a day, I probably unlock my phone at least twice than the average.

Recently, I saw a Le 1s advertisement on Flipkart and I learnt that it had fingerprint scanning technology and I saw this as an answer to my prayers. From the little I understand and some quick google reference, I found out that fingerprint identification technology in phones had the answers to all my security concerns. Since no two finger prints are same, the automated authentication biometric of Le 1s allows just its rightful owner to access the phone. Since identification is based on the fingerprint scanner, it also removes the need to remember a password there by providing an accurate and reliable way to unlock the phone.

There is no organization that does not value their customers as they are the ones driving the entire business. It's a fact that every customer is important and many customers genuinely express their inconvenience. On the contrary, there is a whole new category of customers who choose to pick up the sword of social media platforms to ambush the budding startups.

Having a few years of experience working with startups, my personal experience compels me to write this blog in support of such firms who get to deal with a lot of crap like that. It is sad to have witnessed that a customer is called a king for a purpose which is surely not being fulfilled in today's date.

None of the customers possess the traits that a judicious king would possess in order to rule over his kingdom. Now days, despite having the choice of plethora of kingdoms, a customer opts to beat around the bush and only criticize.

This is just one example that I am quoting and you might wanna trust me that there are many like this one. While selling your items online, one is literally selling unwanted items and looks for some value in order to upgrade to a better technology.

Now you need to understand that one has to be honest enough to provide the exact details of their items in order to get a better price. I have witnessed the sheer stupidity of customers who do not understand the importance of a display in a smartphone. For a startup, getting the dead pixels or a broken screen fixed can cost a lot whereas a customer may treat that as "just a scratch".

In such a scenario, the customer is making a fool of himself and the poor startup who still tries to negotiate and requote the price to the customer and still offers a price in four digits only gets belted "shamelessly" on each and every social media platform.

It is not a good sight to have on any given day when an employee (also a customer within) logs on to his or her panel to see such stupidity. What may seem as a grievance to the entire world may actually result in being just a sheer stupidity.

"Cos what you see may not be the entire truth but only your perception".

P.S. - Be a responsible customer. Always read the terms & conditions before you write a negative review for a firm, whether established or a startup. Last but not the least, get away with the "chalta-hai attitude."

"Views are my own" - Issued in public interest - "Fun-hith mein jaari"