Could Crypto Loyalty Points Replace Traditional Rewards?
Airline miles, shopping points and credit-card rewards are designed to keep customers coming back, but many of these points are difficult to transfer or use outside the issuing company. Blockchain-based loyalty tokens could potentially make rewards more transferable and usable across different businesses. Imagine earning tokens from a hotel and using them with a partner restaurant or travel company. The idea could give loyalty programmes greater flexibility, but businesses would need to agree on how rewards are valued and redeemed. Could blockchain make loyalty programmes more useful, or is tokenising reward points simply adding unnecessary complexity?
