The crypto industry has changed dramatically over the past decade. Early adopters were often drawn to Bitcoin's vision of decentralisation, financial freedom, and an alternative to traditional banking systems. Today's investors, however, are entering a market shaped by spot ETFs, institutional participation, AI-powered tools, memecoins, and increasing regulatory oversight. As crypto continues to evolve, the motivations and expectations of new investors may look very different from those of previous generations. Is the next generation of crypto investors focused more on technology and decentralisation, or are returns and convenience becoming the primary drivers of adoption?