The Battle for Attention in Crypto
Every crypto cycle seems to be defined by a new narrative. From DeFi and NFTs to memecoins, AI tokens, and tokenised real-world assets, projects are constantly competing for visibility in an increasingly crowded market. While some believe strong marketing and community engagement are essential for adoption, others argue that too much focus on hype often overshadows genuine innovation. In today's crypto landscape, what matters more: building great technology or capturing attention?
